Miami Swim Week

My recent trip to Miami was quite the adventure.  My wonderful mom and I traveled down to Miami to debut the 2010 Summer Collection for Hermosa Jewelry at Miami Swim week in July.  We started the weekend off showcasing the jewels at an exclusive gifting suite  for celebrities, press, buyers, and designers at a private bungalow at the gorgeous W Hotel on South Beach.

Me and my wonderful mom, Louise Keisler

The gifting suite was hosted by Mod Media, LLC. and featured designers: Betsy Moss (, Kirsti Grinna (, Azure Swim (, Keva by Keva J, House of Jackie Brown, We Love Colors, BR Republic, Ally V, and Plasti-Chic.  We had an array of celebrities that attended such as Perrey Reeves (From HBO’s Entourage), Mya (Dancing with the Stars), Devorah Rose (Star of CW’s High Society, Social Life Magazine), Cindy Taylor (Supermodel, Actress, Wild On E!), and Anchal Joseph (America’s Next Top Model).

On Friday, Anchal Joseph from America’s Next Top Model Cycle 7 stopped by the Hermosa Jewelry table and picked out a pair of pink cloisonne fish earrings and a blue and gold cloisonne fish necklace.  She wore the earrings out in Miami to some of the fashions shows at the Mercedes Benz Fashion Week at the Raleigh Hotel.

I loved meeting the brother-sister designers from Betsy Moss (  Jorge Perez is the talented creative director and Betsy Perez is the head designer for this bathing suit and ready to wear line.  Hermosa Jewelry was pleased to provide Betsy Moss with a few necklaces for their official Runway Show on Friday night at the .

Photos taken by Josue Rafuls

Olivia Wolff with Sofi Magazine wearing Hermosa Jewelry and Fashion Designer, Tanya Marie sitting front Row at the Betsy Moss Fashion Show

Jorge Perez and Betsy Perez (wearing The Louise necklace) at the Betsy Moss Runway Show

Saturday was a big day for us in Miami.  It was day two of the gifting suite at the W Hotel and the Azure Swim + Hermosa Jewelry Runway Show was that evening.

Designers in the Mod Gifting Suite at the W Hotel.  Haley Keisler of Hermosa Jewelry, Keva Johnson of Keva by Keva J, Leslie Davis of Azure Swim, and Jorge Perez of Betsy Moss

Renee Knorr, Fashion Director of 19th Hole Magazine and Sylvia Goldenthal of Birdy & Grace both wearing Hermosa Jewelry.

Devorah Rose, star of hit show High Society and editor in chief of Social Life Magazine, stopped by on Saturday.

Devorah Rose picked out the beautiful Hermosa three strand turquoise necklace!

Jorge Perez, CEO of Betsy Moss, Devorah Rose, and CEO of Hermosa Jewelry, Haley Keisler

Jorge Perez, CEO of Betsy Moss and Social Life’s editor in Chief and star of hit show High Society, Devorah Rose wearing Hermosa Jewelry while attending various fashion shows during Miami Swim Week.   The two sat front run for the premiere of the Azure Swim + Hermosa Jewelry fashion show Saturday night.

Here is the invitation for the runway show! Photo by Kelly Anne Photography

We rushed to the ultra posh Miami hotspot, Nikki Beach after the gifting suite to get ready for the Azure Swim + Hermosa Jewelry runway show.  Models were running around getting hair and make-up done while we were styling the jewelry for the show.

Below are the pictures from the Runway Show!

Photos by Josue Rafuls and Natalie B Photography

Final Walk

Bathing Suit designer, Leslie Davis of Azure Swim and jewelry designer, Haley Keisler of Hermosa Jewelry.

Click here to view the entire Azure Swim + Hermosa Jewelry Runway Show!

Click here to view the Mod Swim Recap Video featuring Hermosa Jewelry!

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Hermosa Out West

Over the past four years, I have fallen in love with Colorado.  A couple of my college summers were spent working at the premier guest ranch, the C Lazy U Ranch in Granby, CO (  While working there as a kid’s counselor, I sold my jewelry every week to the guests that traveled near and far to the Rocky Mountains to experience this ultimate getaway.  The ranch is absolutely above ordinary and has remained a very special place that I return to year after year.  The C Lazy U has countless activities to suit the likes of any guest including: horseback riding, fly fishing, swimming, tennis, golf, hunting, archery, mountain biking, yoga, and spa services.

I traveled to the ranch to do jewelry shows this summer for a week in June and a week in July.  Getting through the airport is always an experience with my three rolling suitcases that are busting at the seams with my jewelry and everything in between for my jewelry shows.  But once I do arrive at the ranch and breathe in that Rocky Mountain crisp air, I know that my trip was well worth the haul.

I showcased my jewelry an average of three times during each trip I made to Colorado this summer.  I think the most interesting part of selling my jewelry at the ranch is that I have the opportunity to meet people from all over the world.  I have the chance to interact with the guests whom may never come in contact with me or my handmade creations in good ole’ South Carolina.

One of my jewelry shows in June that was held outside one beautiful evening next to the warmth of the fire.
Pictured above are my fabulous helpers and friends that helped out at the jewelry shows at the ranch.  From left to right, Brooke Carnie, Haley Keisler (designer), Grace Aimar, and Emmie Roddey.

The C Lazy U Ranch is a Hermosa Jewelry retailer in its Western Boutique, Luis’ Old Place.  Way back in the day, this used to be an old donkey barn- ha!  I am pictured above with Julie Calkins, a dear friend of mine who runs the store.

I have found over the years there are different trends out West than in the Southeast.  This allows me to transform the designs using more natural stones and styles.  I am always prepared with plenty of eclectic pieces with turquoise, coral, jade, amethyst, among many things.   Lariats have proven to be a hit at the ranch.  I am developing a line of Hermosa lariats that are very versatile, so keep your eyes pealed in the future for those!  Here are a couple of the pieces I designed exclusively for the ranch.

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Hermosa Jewelry Summer Photo Shoot

On June 29th, I traveled back home to Charleston for a Hermosa Jewelry photo shoot.  I collaborated with two amazing photographers, Sean Money and Elizabeth Goulden.  There were two locations for the shoot, first being the beautiful home of Stephanie Mccants located in the Old Village in Mt. Pleasant.

The second location was a swanky sixty foot sportsfisher, Bentley’s Best, located at the Charleston Harbor Resort and Marina.  A big thank you to family friend and captain, Jim Moore, and his daughter, Kingslea Moore.

We have come to the conclusion that a photo shoot is quite the production involving the efforts of many people.  The beautiful dresses were provided by Bohemian, a boutique located in Five Points in Columbia, SC.  Azure Swim designed the bathing suits that the models wore that day.  The hats were donated by 2G’s, another eclectic boutique located in Columbia, SC.  Vicky Froehlich of Hue Salon, located in Mt. Pleasant, primped the hair and make up of all of the models.   And not but not least, we would like the thank the beautiful models: Maggie Rawlins, Chelsea Simpson, Rebecca Orman, and Meghan Purves.

The photographers Elizabeth Fay + Sean Money were quite the dynamic duo.  They are very skilled in shooting fashion photography and were a huge part of this successful photo shoot.  To view their work, visit http://seanmoney-elizabethfay.com, and

Here are the beautiful pictures from the Hermosa Jewelry Photo Shoot.  Also, I wanted to share a sneak peak of a few of the  behind the scenes pictures!


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Welcome to the Hermosa Jewelry Blog!

Welcome to the official Hermosa Jewelry Blog.  Founder and designer, Haley Keisler has been creating one-of-a-kind  beaded jewelry for over ten years.   Hermosa jewelry uses a combination of high quality semi-precious gemstones, freshwater pearls, antique clasps, carved pendants and colorful hand blown glass to provide each customer with a distinctive, yet elegant touch.  Follow the Hermosa Jewelry Blog to stay updated on the latest news, events, travels, and jewelry trends.

To shop Hermosa Jewelry, please visit

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